Why Play the

Jewelry "Shell Game" ?

Your Home Town St. Louis Jeweler

takes the guess work out when buying Jewelry, making it Stress Free 

Many other stores show a large list of diamonds that are not even in their store much less own . . . you can't compare imaginary diamonds side by side.   Many stores talk to you about and show you sheets of paper (Lab Reports) instead of Diamonds.    You are not going to put a piece of paper on her hand, you are putting a Diamond on her hand !!   

Your Diamond purchase should be a very special purchase.   Comparing Diamonds side by side is the best way to pick out that Special "I Love You" Diamond !

At Vincent's Jewelers, there is no guessing at what you are buying, we will explain to you the differences between diamonds . . . better yet will will show you the differences !!   AND let you pick out the attributes YOU like !!     Let us demonstrate why Our large in-store Inventory and Our connections to World Wide Diamond Exchanges can work to YOUR advantage !! 

Your Experienced Home Town Team Providing: 

Diamond Education, Diamond Selection, and  Competitive Diamond Pricing !

Many Retail Jewelers have high turnover and/or hire individuals with little or no Jewelry Experience.    

Jewelry is a very Special and Personal Purchase, you are greatly benefited by having Experienced people help you in the process, and it is a big plus if you are dealing with someone who has been with the same company for a long time, ensuring continuity in all your Jewelry Purchases.

At Vincent's Jewelers, there is no guessing who will be in the store to serve you.   It will be a long tenured, Jewelry Professional !

Vito Lentini
Vito Lentini

Industry 37 Years & Vincent's 35 Years

Leo Anglo
Leo Anglo

Industry 32 Years & Vincent's 25 Years

Jan Zeid
Jan Zeid

Industry 19 Years & Vincent's 14 Years

Vito Lentini
Vito Lentini

Industry 37 Years & Vincent's 35 Years

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Many Retail Jewelers have come and gone.  Many open up with big fan fare and then fizzle out by closing or being bought out by another entity. 

You can't meet the Owners of all the National Retail Jewelers, some even tout to be your "Friend".    How can they be your "Friend" if you have never met or talked to them before ?

Missourian and past U.S. President Harry S. Truman stated that the "Buck Stops Here !".    Where does the Buck Stop with Big Nationally Owned Retail Jeweler, if you have an issue can you speak with the owner ?

At Vincent's Jewelers, there is no guessing who the Owners & Operators are !   They are right here in the store, and now with Maria Lentini (Vito's Daughter) joining the team, the next generation is getting ready to carry the torch !