For most engagement ring customers, this is the first major Jewelry Purchase. It can be intimidating, but you must realize something . . . you are one of the most important customers in the marketplace today. For the Retail Jeweler, you represent a string of future purchases that will last a lifetime, such as anniversaries, birthdays, future childrens' birthdays and events.
As many would say, You are the Very top of the food chain. And when choosing the place to buy your engagement ring, you should be asking yourself . . Is this a Jeweler who is looking for a customer for life, or is this a jeweler looking to get that one big sale ?
So all you Engagement Ring Customers, remember that you are in the drivers Seat. Make sure you are treated that way.