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“We do not inherit the earth from our ancestors, we borrow it from our children.” - Native American Proverb

The least we owe to the next generations is their right to a just, beautiful and safe environment. We want to bring an end to the devastation caused to the environment and to the wellbeing of people by mining diamonds.

Man-made diamonds are driving positive change by making a difference. Our diamonds have no carbon emission, and cause no damage to the surface of the Earth.

Globally Affordable

Lab-grown diamonds are 20 to 50 percent less expensive than mined diamonds. Scientists and innovators have spent millions of dollars to invent advanced technologies that create real diamonds in specialized greenhouses. Even though grown diamonds require almost equivalent amount of resources, money, time and energy, they are more economical. An increased number of the new generation is embracing this ethical choice as they are bigger, better and value for money.

Type IIA

Mined Diamonds are essentially composed of pure carbon. But many diamonds contain traces of impurities such as nitrogen or boron, acquired during the course of formation. Those diamonds that contain little or no impurities are Type IIa diamonds. Less than 2% of mined diamonds are Type IIa and hence are the purest & rarest form of diamonds. Some of the famous, large Type IIa diamonds are Krupp Diamond, Cullinan, Koh-i-noor and Lesedi La Rona.

All our colorless Lab grown diamonds are Type IIA.

About Lab Grown Diamonds

The 4 C’s

Just like mined diamonds, every grown diamond is examined by expert gemologists to provide the most rigorous assessment of the four Cs.

Cut: Every diamond is a sparkle and a pattern of light. Cut measures workmanship. The cut is what reflects luminous light, brightness, dispersion, contrast and scintillation. Precision craftsmanship in our master studio assure Super Ideal cut.

Clarity: A diamond’s radiance is from its flawlessness. Clarity measures diamond flaws, called inclusions, which might appear as tiny spots, clouds, or cavities.

Color: Colorlessness is a quality. Color is graded by letters ranging from D to Z, starting with D for most rare & colorless diamonds.

Carat: Carat is a weight and size measurement. A 1-carat diamond weighs 200 milligrams. But there’s no ideal size for a diamond. It depends on budget and taste. Small diamonds are less expensive than larger diamonds.


It is most important to select seeds without any imperfections. The best seeds are carefully positioned on a metal disk to be placed inside the diamond-growing greenhouse.

The Growing Process


The metal disk with the diamond seeds is placed inside a diamond growing reactor. Our labs use both processes - High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD).


Over the next 10 to 12 weeks, the seeds go through various processes. A combination of gases, pressure and temperature create an environment that allows carbon atoms to break down and rain upon the seeds. As weeks go by, atom-by- atom, layer-by- layer, the seeds transform into rough diamonds.


These rough created diamonds acquire the same chemical, physical and optical properties as mined diamonds, through both, the HPHT and CVD processes


The rough diamonds are then cut and polished to exacting standards in our high tech factory. The expertise of our master cutters and lazer techniques ensure each lab grown diamond is carefully cut and polished to yield a beautiful and real cultivated diamond


The grown diamonds are ready to be set into jewelry pieces.

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